Identity-Based Consumer Behavior

By Americus Reed, M. Forehand, Stefano Puntoni, Luk Warlop. 2012

578 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/81ab0d15cac0104cb6c8ef0de2bdd36f3bf160d3

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Citations in the corpus

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest (2019, background): “Social media enables consumers to transmit social information; thus, a key motivation on social media may be to share self-relevant content that signals identity (Back et al. 2010; Reed et al. 2012; Swann 1983; Toubia and Stephen 2013).”
When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model (2013, unknown): “We base our argument for the mediating role of social reinforcement on self-verification (Reed et al. 2012; Swann 1983).”
Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less (2014, background): “Identity is one of the most widely applied concepts in social psychology and consumer behavior (for a marketing review, see Reed et al. 2012).”
Consumers and Artificial Intelligence: An Experiential Perspective (2020, unknown): “These findings resonate with research demonstrating the psychological benefits of group membership (Reed et al. 2012; Turner and Reynolds 2011).”
How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective (2016, background): “Thus, consumers react positively toward brands that are congruent with their identity and prefer those that they perceive as instrumental in the process of identity verification (Reed et al. 2012).”
Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership (2020, background): “Identity then can emerge from category labels with which consumers associate themselves, and possessions can help consumers fit into favorable categories (Reed et al. 2012).”
When Identity Marketing Backfires: Consumer Agency in Identity Expression (2014, background): “Discussion Consistent with the consumer identity literature (Reed et al. 2012) as well as managers’ predictions, participants with a salient target identity were especially receptive to marketing messages that referenced that identity.”
Language and Consumer Dishonesty: A Self-Diagnosticity Theory (2021, methodology): “Following prior research, we conceptualize the self-concept as a cluster of characteristics that people believe define who they are (Reed et al. 2012).”