The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action

By Kirk Kristofferson, K. White, J. Peloza. 2014

434 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9d789ac62635d561ca21deaa2a4f1e7ed82ab52e

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Citations in the corpus

Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes (2017, methodology): “Moreover, Kristofferson, White, and Peloza (2014) show that making a public but token commitment to a charitable initiative, if anything, decreased people’s subsequent propensity to provide meaningful support to that cause.”
Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media (2018, methodology): “Recent research on helping behavior classifies consumer behaviors into one of two categories: token or meaningful behaviors (Kristofferson, White, and Peloza 2014).”
Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism (2016, result): “Other recent research showed that observable endorsements of a cause (i.e., joining a Facebook group) lead to a decreased subsequent support of that cause compared with a situation in which the joined Facebook group was not visible to others (Kristofferson, White, and Peloza 2014).”
The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior (2015, background): “…related to charitable giving has focused almost exclusively on the factors that affect charitable behavior (e.g., Fennis, Janssen, and Vohs 2008; Kristofferson, White, and Peloza 2014; Liu and Aaker 2008; Shang, Reed, and Croson 2008; Small and Simonsohn 2008; Small and Verocchi 2009; Smith,…”
“It’s On Us.” The Role of Social Media and Rape Culture in Individual Willingness to Mobilize Against Sexual Assault (2017, background): “Recent research by Kristofferson, White, and Pelozi (2014) found that token acts of support for a cause, such as slacktivism, do not predict more meaningful acts of support.”
ENGAGEMENT WITH SOCIAL MEDIA CONTENT: A QUALITATIVE EXPLORATION (2018, result): “The notion that garnering a large social media fan base translates into meaningful outcomes has already been called into question by previous research (Andzulis, Panagopoulos, and Rapp 2012; Kristofferson, White, and Peloza 2014; Lake 2011).”
How Social Media Is Changing Conflict (2017, background): “Yet, other research suggests that such gateway participation further facilitates recruitment and participation (Christensen 2011; Kristofferson, White, and Peloza 2014).”
Consumer Well-Being: Effects of Subgoal Failures and Goal Importance (2014, background): “Kristofferson, White, and Peloza (2013) find that when consumers feel a deep connection to a cause, they perform subsequent cause-related acts if the initial act involves a public (vs. private) display of support.”
When public recognition for charitable giving backfires: The role of independent self-construal (2018, background): “Kristofferson et al. (2014), for instance, demonstrate that an initial act of token support (i.e., signing a petition or joining a Facebook group) in public leads to less support on a subsequent task, which occurs because the initial act satisfies impression management motives when it is public…”