William Sun

Marketing · 2019

A researcher in the Science corpus: 2 papers; trusts 38 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 60 citations into it; #5,077 of 6,289 by trust here, #6,159 by citations
• Strategy and Management — 38 citations into it
• Information Systems and Management — 24 citations into it; #3,112 of 3,842 by trust here, #3,728 by citations
• Sociology and Political Science — 21 citations into it
• Organizational Behavior and Human Resource Management — 15 citations into it
• Applied Psychology — 11 citations into it
• Social Psychology — 11 citations into it
• Cognitive Neuroscience — 8 citations into it; #8,535 of 10,852 by trust here, #10,534 by citations

Whom William Sun trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. I. Ajzen
2. Pat Auger
3. P. Sheeran
4. J. Peloza
5. Sankar Sen
6. C. Bhattacharya
7. S. Beckmann
8. D. Shaw
9. D. Paulhus
10. D. Lapsley

Who trusts William Sun overall

1. Ralph Hansmann

Papers from William Sun's perspective

Ordered by how strongly the researchers William Sun trusts endorse each paper. Same corpus, a different order for every researcher.

1. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
2. The psychology of interpersonal relations
3. Intention—Behavior Relations: A Conceptual and Empirical Review
4. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
5. The Social Identity Theory of Intergroup Behavior.
6. The self-importance of moral identity. (Journal of Personality and Social Psychology)
7. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
8. Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions
9. The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
10. Corporate Social Responsibility: a Theory of the Firm Perspective

Their papers

• Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice (2019) — 139 citations
• Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior (2019) — 114 citations