The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons

By Itamar Simonson, S. Nowlis. 2000

597 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/b89695f8d1773834e89d3c672e4667716982a426

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Citations in the corpus

Auction or agent (or both)? A study of moderators of the herding bias in digital auctions (2002, background): “Finally, it represents a verbalizeable and plausible reason for prescreening—which other consumer research has shown to be influential in the choice process of buyers (e.g., Simonson & Nowlis, 2000).”
Alternative Models for Capturing the Compromise Effect (2004, unknown): “19Further details are provided in the work of Kivetz, Netzer, and Srinivasan (2004). attributes in either product category; thus, the NCCM requires estimation of the lowest number of parameters (i.”
Preference Fluency in Choice (2007, background): “This research typically accounts for seemingly irrational or inconsistent choices in terms of the characteristics of the options or in terms of reasons that are used to justify the choice (e.g., Shafir, Simonson, and Tversky 1993; Simonson 1989; Simonson and Nowlis 2000).”
The effect of non-stereotypical gender role advertising on consumer evaluation (2016, background): “This construct is theorized as a multidimensional construct of creative choice counterconformity, unpopular choice counterconformity, and avoidance of similarity (Simonson and Nowlis 2000; Tian, Bearden, and Hunter 2001).”
Gender Differences in Mate Selection: Evidence From a Speed Dating Experiment (2006, result): “As research in psychology demonstrates [Wilson and Schooler 1991; Simonson and Nowlis 2000], the request to articulate reasons for a particular decision may affect the decision itself.”
Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites (2020, unknown): “Feeling differentiated from other people has long been recognized to have a significant impact on consumer behavior (e.g. Simonson and Nowlis, 2000; Chan, Berger, and Boven, 2012).”
Reasons as Carriers of Culture: Dynamic vs. Dispositional Models of Cultural Influence on Decision Making (2000, unknown): “Past researchers have argued that deliberating on the reasons for a decision causes individuals to launch a search for an acceptable rationale or principle (Simonson and Nowlis 2000; Wilson and Schooler 1991).”
The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action (2014, background): “…(i.e., private), the consumer is more likely to be focused on the private self (White and Peloza 2009), responses are less prone to social influence, and attitudes are more likely to be derived from individual values and reasoning (Lamberton, Naylor, and Haws 2013; Simonson and Nowlis 2000).”
Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking (2008, background): “In addition, we examine the role of dispositional uniquenessseeking motivation in producing these effects (need for uniqueness [NFU]; Snyder and Fromkin 1977).”