Alternative Models for Capturing the Compromise Effect

By Ran Kivetz, Oded Netzer, V. Srinivasan, V Seenu. 2004

320 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/85d9451b34d171441b3bc44ff7ffa4796545e51a

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Citations in the corpus

A New Model of Random Regret Minimization (2010, background): “This accommodation of k as an ‘in between’ alternative is in line with the so-called compromise effect, which is empirically well-documented in a range of choice-situations involving choice from, for example, apartments, political manifestos, mouth washes and investment portfolios (e.g. Simonson, 19”
Random Regret Minimization: An Overview of Model Properties and Empirical Evidence (2012, methodology): “Note that the RT framework has been translated towards a discrete binary choice-type model by Hey and Orme ( 1994) .”
Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand (2008, background): “We follow the lead of Kivetz et al. (2004) and assume that the value of a larger size drink is greater than for a smaller size drink (holding fixed price and context).”
Contextual Inference in Markets: On the Informational Content of Product Lines (2008, background): “Kuksov and Villas-Boas (2007) demonstrate choice overload in a model that implicitly utilizes both the popularity and the variance mechanisms.”
The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention (2006, unknown): “…of the ongoing (fruitful) attempt to bridge the consumer behavior and marketing science disciplines (e.g., Bell and Lattin 2000; Hardie, Johnson, and Fader 1993; Kivetz, Netzer, and Srinivasan 2004; Simonson and Winer 1992; Wertenbroch 1998; Winer 1986; for related discussion, see Wittink 2004).”