Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking

By Michal Maimaran, S. Wheeler. 2008

101 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/80e7afd151464f3ca9e568da1c954da980b2cd6f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. P. Aggarwal
2. Marina Puzakova
3. Dominique Muller
4. Francesca Gino
5. Karen M. Douglas
6. E. Wan
7. Cécile Nurra

In Marketing

1. Marina Puzakova
2. E. Wan
3. P. Aggarwal
4. Dominique Muller
5. Francesca Gino
6. Ying Ding
7. A. Keinan
8. Greg Elliott

In Social Psychology

1. Marina Puzakova
2. E. Wan
3. P. Aggarwal
4. Karen M. Douglas
5. Dominique Muller
6. Francesca Gino
7. Ying Ding
8. A. Keinan

Citations in the corpus

• Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs (2011, background): “) and more general marketing models ( Maimaran and Wheeler, 2008”
• “I Know Things They Don’t Know!”: The Role of Need for Uniqueness in Belief in Conspiracy Theories (2017, background): “Indeed, because people with high need for uniqueness should have a chronic need to feel unique, the need for uniqueness priming may be less efficient for these participants (see Maimaran & Wheeler, 2008, for a similar reasoning in a different domain).”
• To Be or Not to Be Unique? The Effect of Social Exclusion on Consumer Choice (2014, background): “…and Harris 1997; Synder and Fromkin 1977; Tian et al. 2001), by environmental contexts such as physical distance (e.g., Xu et al. 2012), or by situational cues that activate the concept of uniqueness (Maimaran and Wheeler 2008) or the motive to signal a specific identity (Berger and Health 2007).”
• The red sneakers effect: Inferring status and competence from signals of nonconformity. (2014, background): “…literature on distinctiveness motives and variety seeking (Ariely and Levav 2000; Chan et al. 2012; Cheema and Kaikati 2010; Lynn and Harris 1997; Maimaran and Wheeler 2008; Ratner et al. 1999; Simonson and Nowlis 2000; White and Argo 2011) by examining, for the first time, the moderating role…”
• Inherently loyal or easily bored?: Nonconscious activation of consistency versus variety-seeking behavior (2011, unknown): “For example, participants exposed to an array of shapes that contained variety incorporated more diversity into their own subsequent choices, and this effect was not mediated by participants' self-reports about the importance of variety in their choice (Maimaran & Wheeler, 2008).”
• Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand Anthropomorphism (2018, background): “Consistent with Maimaran and Wheeler (2008), respondents viewed five pictures and indicated the number of squares and circles they saw in each.”