The Role of Price Perceptions in an Integrated Model of Behavioral Intentions

By Sajeev Varki, Mark Colgate. 2001

610 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/b63894237bc078d3e121abf1ea0a72b302fd8db2

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In Marketing

1. Heesup Han
2. Sunghyup Sean Hyun
3. Wansoo Kim
4. Hung-Che Wu
5. N. Theodorakis
6. Tao Li
7. Bruce Cooil
8. Lerzan Aksoy

In Organizational Behavior and Human Resource Management

1. Heesup Han
2. Sunghyup Sean Hyun
3. Hung-Che Wu
4. Wansoo Kim
5. N. Theodorakis
6. Birgit Renzl
7. Tao Li
8. B. Busacca

Citations in the corpus

• Modelling the Impact of Airline Service Quality and Marketing Variables on Passengers’ Future Behavioural Intentions (2006, methodology): “The effect of perceived price in service industries has been investigated by several researchers (Chen et al ., 1994; Oh, 1999; Varki & Colgate, 2001).”
• Customer switching behaviour in the Chinese retail banking industry (2010, background): “Similarly, Varki & Colgate (2001) identify that the role of price, as an attribute of performance, can have a direct effect on customer satisfaction and behavioural intentions.”
• A comparison of service evaluation models in the context of sport and fitness centres in Greece (2014, background): “There was support for single -item value scales (Bolton & Drew, 1991; McDougall & Levesque, 2000; Patterson & Spreng, 1997; Varki & Colgate, 2001); with Clemes et al. (2011) asserting that a single perceived value measure takes into account price considerations in service quality measurement models.”
• Efficiency and quality as economic dimensions of perceived value: Conceptualization, measurement, and effect on satisfaction (2009, background): “As a consequence of the prevalence of the cognitive approach in the literature, the concepts of ‘quality’ (the main benefit component) and ‘price’ (the main sacrifice component) have been regarded as the important determinants of perceived value (e.g. Dodds and Monroe, 1985; Grewal et al., 1998a; Kl”
• Measuring the Relative Importance of Service Dimensions in the Formation of Price Satisfaction and Service Satisfaction: A Case Study in the Hotel Industry (2006, background): “The second interesting finding was that price satisfaction has a stronger impact on loyalty than service satisfaction, which indirectly contradicts previous findings (e.g. in the banking industry Varki & Colgate, 2001).”
• An Extension of the Four-Stage Loyalty Model: The Critical Role of Positive Switching Barriers (2012, methodology): “Measures for cognitive loyalty variables (perceived value, service quality, and image) were adopted from Baloglu and McCleary (1999 ), Han, Hsu, and Lee (2009 ), Oh (2000 ), and Varki and Colgate (2001 ).”
• The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share‐of‐wallet (2007, background): “The value metric was typically defined as customers’ responses to a “worth what paid for” question (Bowden, 1998; Clark et al., 1999; Varki and Colgate, 2001).”