Modelling the Impact of Airline Service Quality and Marketing Variables on Passengers’ Future Behavioural Intentions
By Jin-woo Park, R. Robertson, Cheng-Lung Wu. 2006
214 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/9e932ade46ef0532ae113a68b25d9c783470a99b
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In Economics and Econometrics
In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Managing passenger behavioral intention: an integrated framework for service quality, satisfaction, perceived value, and switching barriers (2011, methodology): “Furthermore, Park et al. 2006 constructed an airline service quality scale based on in-depth interviews and focus groups with airline staff and passengers.”
- Quality of Service in Public Transport Based on Customer Satisfaction Surveys: A Review and Assessment of Methodological Approaches (2015, background): “Gatta and Marcucci (2007) point out that these methods overcome some critical factors pertaining to methods based on CSS, such as conceptual grounds, psychometric problems, and troubles with Likert scales.”