Morris George

Marketing · 2007–2015

A researcher in the Science corpus: 4 papers; trusts 4 researchers and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

Whom Morris George trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Roland T. Rust
  2. Peter C. Verhoef
  3. W. Reinartz

Who trusts Morris George overall

  1. Vinay Kumar
  2. Claes Fornell
  3. Christian Homburg

Papers from Morris George's perspective

Ordered by how strongly the researchers Morris George trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  2. Customer Equity: Building and Managing Relationships as Valuable Assets
  3. The Impact of the Prechoice Process on Product Returns
  4. Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns
  5. Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes
  6. Balancing Acquisition and Retention Resources to Maximize Customer Profitability
  7. The Risk-Based View of Trust: A Conceptual Framework
  8. The impact of satisfaction and payment equity on cross-buying: A dynamic model for a multi-service provider
  9. The effect of acquisition channels on customer loyalty and cross-buying
  10. The mismanagement of customer loyalty. (Harvard Business Review)

Their papers