Customer satisfaction and retail sales performance: an empirical investigation
By Miguel I. Gómez, E. Mclaughlin, D. Wittink. 2004
419 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/b039d71cd0091fe4527577aff379c395823ae916
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Markus Blut
- Thomas Rudolph
- Anand Jaiswal
- Rakesh Niraj
- Liane Nagengast
- Heiner Evanschitzky
- Heesup Han
In Organizational Behavior and Human Resource Management
- Markus Blut
- Julia M. Kensbock
- Thomas Rudolph
- Anand Jaiswal
- Christoph Stöckmann
- Rakesh Niraj
- Liane Nagengast
- Tobias Kollmann
Citations in the corpus
- Fear of failure as a mediator of the relationship between obstacles and nascent entrepreneurial activity—An experimental approach ☆ (2017, background): “Being unable to satisfy customer needs manifests itself in low or declining demand for the firm's products or services—that is, low or declining sales (Gómez et al., 2004).”
- The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance (2011, neutral): “In contrast, researchers suggest that across a wide range of product and service categories, the most important customer retention driver remains customer satisfaction (e.g., Fornell et al. 1996; Gomez et al. 2004; Verhoef 2003).”
- Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship (2011, background): “In contrast, Gómez et al. (2004) show that sales performance, which is directly driven by repurchase behavior, displays decreasing sensitivity to satisfaction.”
- New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link (2014, background): “Todays’ retailers direct substantial marketing resources toward improving customer satisfaction (e.g., Gómez, McLaughlin, and Wittink 2004).”