Rakesh Niraj

Marketing · 2001–2011

A researcher in the Science corpus: 3 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 11 citations into it
• Organizational Behavior and Human Resource Management — 8 citations into it

Whom Rakesh Niraj trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. M. Holbrook

Who trusts Rakesh Niraj overall

1. W. Buckinx
2. Sunil Gupta
3. Ila Manuj
4. Dirk Van den Poel

Papers from Rakesh Niraj's perspective

Ordered by how strongly the researchers Rakesh Niraj trusts endorse each paper. Same corpus, a different order for every researcher.

1. Prospect theory: An analysis of decision under risk Econometrica 47
2. A Note on Estimating the Jöreskog-Yang Model for Latent Variable Interaction Using LISREL 8.3
3. Strengthening the Satisfaction-Profit Chain
4. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
5. Relationship quality as a predictor of B2B customer loyalty
6. Testing Interaction Effects in LISREL: Examination and Illustration of Available Procedures
7. Customer satisfaction should not be the only goal
8. The Relationships between Culture and Behavioral Intentions toward Services (Journal of services research)
9. Customer satisfaction and retail sales performance: an empirical investigation
10. E-LOYALTY: YOUR SECRET WEAPON ON THE WEB

Their papers

• Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship (2011) — 108 citations
• Does Quality Win? Network Effects versus Quality in High-Tech Markets (2009) — 175 citations
• Customer Profitability in a Supply Chain (2001) — 347 citations