New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
By Liane Nagengast, Heiner Evanschitzky, Markus Blut, Thomas Rudolph. 2014
97 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/b477af19be33042c9c059edfb7dd364eaf04f99b
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Heesup Han
- Bo Meng
- Wansoo Kim
- Markus Blut
- Heiner Evanschitzky
- S. Beatty
- Christian Brock
- Sunghyup Sean Hyun
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Emerging bicycle tourism and the theory of planned behavior (2017, background): “Previous studies across a number of arenas have provided evidences supporting the moderating role of alternative attractiveness (e.g. Goode & Harris, 2007; Han, 2015; Hwang & Hyun, 2014; Jones et al., 2000; Kim et al., 2004; Nagengast et al., 2014; Sharma & Patterson, 2000).”
- Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior (2015, background): “A large number of empirical studies have investigated factors moderating the relationship between intention or behavior and its predictors and identified that alternatives' attractiveness has an important moderating impact (Han, Kim, et al., 2011; Jones et al., 2000; Nagengast et al., 2014).”
- The Impact of Service Characteristics on the Switching Costs–Customer Loyalty Link (2014, background): “While that direct effect has received much attention in the literature, less is known about the effects of different types of switching costs on these outcomes (see Nagengast et al. 2014 for a notable exception).”