A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction

By K. Back, S. Parks. 2003

468 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/ae6374e8f9fef5975ce8d97bd7970ed44c1beeb8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Heesup Han
2. S. Tanford
3. Sunghyup Sean Hyun
4. S. Sop
5. N. Kozak
6. Wansoo Kim
7. Juhee Kang
8. Chul Jeong

In Organizational Behavior and Human Resource Management

1. Heesup Han
2. S. Tanford
3. Sunghyup Sean Hyun
4. S. Sop
5. N. Kozak
6. Juhee Kang
7. Chul Jeong
8. Kevin Kam Fung So

Citations in the corpus

• An Extension of the Four-Stage Loyalty Model: The Critical Role of Positive Switching Barriers (2012, background): “…do not always mean that customers continue purchasing a specific product/service, and sometimes may not lead a customer to take favorable actions toward a service provider due to various obstacles (e.g., situational factors; Back & Parks, 2003; Dick & Basu, 1994; Oliver, 1997).”
• Effects of Interpretive Guiding Outcomes on Tourist Satisfaction and Behavioral Intention (2015, background): “Evidence from many studies reveals that cognitive components are antecedent of affective components and that the affective responses are formed as a function of the cognitive ones (Back and Parks 2003; Baloglu and McCleary 1999; Yoon and Uysal 2005).”
• The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands (2016, background): “…and Whyatt 2011), perceived value (e.g., Sirdeshmukh, Singh, and Sabol 2002; Ryu, Han, and Kim 2008; Petrick 2004), customer satisfaction (e.g., Back and Parks 2003; Li and Petrick 2008; Back and Lee 2009), and trust (e.g., Chaudhuri and Holbrook 2001; Han and Jeong 2013) as loyalty…”
• Antecedents and Outcomes of Hospitality Loyalty (2016, background): “Some researchers use the term “cognitive brand loyalty” to describe perceptions of superior service (Back, 2005; Back & Parks, 2003), so I classified these studies under service quality.”
• Influencing factors on restaurant customers' revisit intention: the roles of emotions and switching barriers. (2009, background): “Although the definitions of customer satisfaction vary in the literature, researchers generally agree that an essential element underlying customer satisfaction is an evaluation process (Back and Parks, 2003; Yi, 1990).”
• Examining the Antecedents of Brand Loyalty from an Investment Model Perspective (2008, methodology): “Attitudinal loyalty was measured with a fiveitem, 7-point Likert-type scale proposed by Li and Petrick (in press), based on Back and Parks (2003).”
• Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, background): “Within this structure, attitudes consist of three components that are cognitive, affective and conative (Back & Parks, 2003).”
• Self-Congruity and Functional Congruity in Brand Loyalty (2015, methodology): “The three loyalty stages involve different levels of commitment toward brands (meaning that they will respond to different marketing strategies) and can be used to predict customer behavior (Back & Parks, 2003; Rundle-Thiele, 2005).”
• Examining Antecedents and Consequences of Brand Personality in the Upper-Upscale Business Hotel Segment (2010, unknown): “As noted by Back and Parks (2003), brand loyalty should be measured according to both attitudinal and behavioral aspects.”
• The tourist loyalty index: A new indicator for measuring tourist destination loyalty? (2018, background): “…with a tourist experience are asically an increase in the intention to return to the destination s well as recommending it to third parties (Back & Parks, 2003; ack, 2005; Chi & Qu, 2008; Chi, 2012; Clemes et al., 2011; Kozak & immington, 2000; Kozak, 2001; Petrick et al., 2001; Prayag & Ryan,…”
• The Influence of a Hotel Firm's Quality of Service and Image and its Effect on Tourism Customer Loyalty (2011, background): “Moreover, empirical studies indicate that consistently providing high quality service may help hospitality firms increase their number of brand loyal customers (Backs & Parks, 2003).”
• Multi-dimensions of patrons' emotional experiences in upscale restaurants and their role in loyalty formation: emotion scale improvement. (2013, background): “In addition, researchers in various fields agree that affective/emotional responses are under the influence of cognitive processes (Back and Parks, 2003; Han and Back, 2008; Lee et al., 2010; Oliver, 1997; Westbrook and Oliver, 1991).”
• Influence of brand relationship on customer attitude toward integrated resort brands: a cognitive, affective, and conative perspective (2018, methodology): “It is worth noting that the proposed model is distinguished from existing models of brand loyalty model (see for example Back & Parks, 2003; Oliver, 1997) by its specific focus on the brand relationship dimensions as the antecedents of affective and conative brand loyalty.”