Self-Congruity and Functional Congruity in Brand Loyalty

By Juhee Kang, Liang Tang, Ju Yup Lee. 2015

105 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cfeff0779e5ac836397f86cde8ffe4982cafefa5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. HakJun Song
2. Heesup Han
3. S. Sop
4. JunHui Wang
5. N. Kozak
6. Sunghyup Sean Hyun
7. K. Woosnam
8. Hossein Olya

In Organizational Behavior and Human Resource Management

1. HakJun Song
2. Heesup Han
3. S. Sop
4. N. Kozak
5. S. Tanford
6. Jinsoo Hwang
7. Sunghyup Sean Hyun
8. Choong‐Ki Lee

In Sociology and Political Science

1. Heesup Han
2. HakJun Song
3. S. Sop
4. JunHui Wang
5. N. Kozak
6. Jalal Rajeh Hanaysha

Citations in the corpus

• Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops (2019, background): “As said by Keller (2009), customer loyalty seems to be extended from customer satisfaction, which is consistent with Lombart and Louis (2012), who demonstrated that the result of customer satisfaction is customer loyalty.”
• Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, methodology): “Besides, attitudinal loyalty was employed as one-dimensional structure due to the results of EFA and CFA, instead of three dimensions that are named as cognitive, affective and conative loyalty (Back, 2005; Kang et al., 2015).”