Examining the Antecedents of Brand Loyalty from an Investment Model Perspective

By Xiang Li, J. Petrick. 2008

221 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/797ce4d28894fbcff34cf8f3e5962143fbbf657c

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Citations in the corpus

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands (2016, background): “…and Whyatt 2011), perceived value (e.g., Sirdeshmukh, Singh, and Sabol 2002; Ryu, Han, and Kim 2008; Petrick 2004), customer satisfaction (e.g., Back and Parks 2003; Li and Petrick 2008; Back and Lee 2009), and trust (e.g., Chaudhuri and Holbrook 2001; Han and Jeong 2013) as loyalty antecedents.”
Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model (2012, unknown): “…in past studies including: the economic benefits of the cruise industry (Dwyer & Forsyth,1998; Henthorne, 2000; Vina & Ford, 2001), loyalty (Li & Petrick, 2008a, 2008b; Petrick, 2004a, 2005a; Petrick & Sirakaya, 2004), price sensitivity (Petrick, 2005b), the role of Mood (Petrick &…”
Why do you cruise? Exploring the motivations for taking cruise holidays, and the construction of a cruising motivation scale (2011, background): “For instance, Li and Petrick (2008) applied the investment model (Rusbult, 1980) in their study and found that loyalty is a function of cruise passengers’ satisfaction with their relationship with cruises, quality of other alternatives, as well as their investment size on the relationship.”
The Investment Model of Commitment Processes (2011, background): “…changing department or relocating to a different office; Van Dam, 2005), clients' commitment to their bank (Kastlunger et al., 2008), child-care providers' commitment to the child-care center that employs them (Gable & Hunting, 2001), and customer loyalty to specific brands (Li and Petrick, 2008).”
The accommodation experiencescape: a comparative assessment of hotels and Airbnb (2017, background): “It is also perceived as a precursor to behavioral loyalty (Li and Petrick, 2008).”
Comparing Residents’ and Tourists’ Emotional Solidarity with One Another (2011, methodology): “Discriminant validity was determined by comparing factor intercorrelations with the square root of the average variance (i.e., variance extracted estimate) for each factor (Li and Petrick 2008; Sirakaya-Turk, Ekinci, and Kaya 2008).”
Do Satisfied Tourists Really Intend to Come Back? Three Concerns with Empirical Studies of the Link between Satisfaction and Behavioral Intention (2015, background): “…and relatives to visit the tourism service, returning to the destination, and coming back even if the price were to increase (e.g., most recently, Duman and Mattila 2005; Kim and Lee 2011; Lee, Lee, and Choi 2011; Li and Petrick 2008; Petrick 2004; Williams and Soutar 2009; Yuan and Jang 2007).”
Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy? (2019, methodology): “…experience to people I know (MEM_2) 4.97 1.63 5.76 1.10 I like going back and re-experiencing the trip in my mind (MEM_3) 5.31 1.49 5.77 1.19 Attitudinal Brand Loyalty Li and Petrick (2008); Mody et al. (2014) How likely is it that you will make another trip with the hotel brand/Airbnb?”