A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood

By Gangseog Ryu, Lawrence Feick. 2007

470 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/ac7c5fe21971ff304cdc6668b691ba94dda2cb0c

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Citations in the corpus

Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites (2019, background): “They can also run “seeding programs,” in which they offer various rewards (such as vouchers or gifts) to seed customers, expecting that their adoption will initiate a contagion (Ryu & Feick, 2007).”
Sales and sincerity: The role of relational framing in word-of-mouth marketing (2008, background): “Ryu and Feick (2007) showed that stimulating referrals with financial rewards leads to higher referral likelihood, but they were silent about the effects of stimulating referrals on the receiving consumers.”
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image (2017, background): “Consumers mostly transmit WOM to those who they have more social ties ( Ryu & Feick, 2007).”
Electronic word of mouth: The effects of incentives on e‐referrals by senders and receivers (2013, background): “In general, rewarding existing customers increases WOM (Wirtz and Chew, 2002) and ereferral likelihood, and financial rewards are especially effective in increasing ereferral to weak ties and for weaker brands (Ryu and Feick, 2007).”
Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010, background): “The dynamics that create such value may be largely related to the incentive scheme of the program (Ryu and Feick 2007) and thus the extent to which the high ''amplified value'' customers will create ''organic value,'' is yet to be examined.”
When consumers doubt, Watch out! The role of CSR skepticism (2013, background): “…superior experience, they are likely to spread positive WOM to project a better image about themselves and their choices, reduce potential post-purchase anxiety or dissonance, express their concern about others, and help others makemore informed choices (De Matos & Rossi, 2008; Ryu & Feick, 2007).”
Referral Programs and Customer Value. (2011, background): “…be offered (Biyalogorsky, Gerstner, and Libai 2001; Kornish and Li 2010); quantified the impact of rewards and tie strength on referral likelihood (Ryu and Feick 2007; Wirtz and Chew 2002); and quantified the monetary value of making a referral (Helm 2003; Kumar, Petersen, and Leone 2007, 2010).”
Innovation diffusion and new product growth models: A critical review and research directions (2010, background): “…in spreading information via word-ofmouth agent campaigns, referral reward programs, programs to identify and impact influencers, online communities, viral marketing campaigns, and a range of other programs (Godes & Mayzlin, 2009; De Bruyn & Lilien, 2008; Ryu & Feick, 2007; Dellarocas, 2003 ).”
Explaining the internationalization of ibusiness firms (2015, background): “Ryu and Feick (2007) found that rewards for referral had a positive effect in the case of weak ties; and ibusiness ﬁ rm users ’ social ties spanning international markets are mostly weak ties.”