Gangseog Ryu
Marketing · 2006–2013
A researcher in the Science corpus: 3 papers; trusts 4 researchers and is trusted by 3 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 17 citations into it; #3,581 of 6,289 by trust here, #1,732 by citations
- Organizational Behavior and Human Resource Management — 16 citations into it; #5,305 of 8,741 by trust here, #3,343 by citations
- Sociology and Political Science — 14 citations into it
- Social Psychology — 5 citations into it
Whom Gangseog Ryu trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Gangseog Ryu overall
- Peeter W. J. Verlegh
- Mirjam A. Tuk
- Dionysis Skarmeas
- Jeongmi Kim
- Renana Peres
- D. Tien
- Jan-Philipp Ahrens
- Keith D. Brouthers
- Lawrence Feick
Papers from Gangseog Ryu's perspective
Ordered by how strongly the researchers Gangseog Ryu trusts endorse each paper. Same corpus, a different order for every researcher.
- Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
- Customer Referral Management: Optimal Reward Programs
- Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (Marketing science (Providence, R.I.))
- A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood
- When moderation is mediated and mediation is moderated. (Journal of Personality and Social Psychology)
- Establishing a causal chain: why experiments are often more effective than mediational analyses in examining psychological processes. (Journal of Personality and Social Psychology)
- Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
- Sales and sincerity: The role of relational framing in word-of-mouth marketing
- Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions (Multivariate Behavioral Research)
- Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research
Their papers
- Receiver responses to rewarded referrals: the motive inferences framework (2013) — 156 citations
- A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood (2007) — 470 citations
- The role of product type and country‐of‐origin in decisions about choice of endorser ethnicity in advertising (2006) — 114 citations