Sales and sincerity: The role of relational framing in word-of-mouth marketing

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Consumers and Artificial Intelligence: An Experiential Perspective (2020, unknown): “Moreover, research on the effects of disclosure on word of mouth (Tuk et al. 2009) and product placement (Campbell, Mohr, and Verlegh 2013) shows that situational factors may influence consumer reactions through an effect on cognitive capacity, and researchers can examine how these factors also…”
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them (2015, background): “Marketers who make use of such strategies should thus take care to avoid such attributions, and seek to maintain the informal and friendly character of word of mouth as an exchange of information among friends (Tuk et al. 2009).”
Receiver responses to rewarded referrals: the motive inferences framework (2013, background): “Although some research (Tuk et al. 2009) suggests that the receiver impact of disclosure is less negative compared to when receivers learn about the reward program elsewhere (for example, by encountering the referral program on a website), our research suggests that the mere act of disclosure…”