Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You "Think Different"

By Gráinne M. Fitzsimons, T. Chartrand, Gavan J. Fitzsimons. 2008

507 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/b2af924232d709e496060136ce7f35689f992b9a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ann L. McGill
2. P. Aggarwal
3. Gavan J. Fitzsimons
4. Darren W. Dahl
5. Alessandro M. Peluso
6. Gianluigi Guido
7. Andrea C. Morales
8. Maura L. Scott

In Tourism, Leisure and Hospitality Management

1. P. Aggarwal
2. Ann L. McGill
3. Chris Janiszewski
4. Aner Sela
5. B. Shiv
6. Andrea C. Morales
7. Brent McFerran
8. Gavan J. Fitzsimons

Citations in the corpus

• Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait? (2009, methodology): “Recent research provides confirmatory evidence suggesting that goal activation tends to affect consumer behavior in a temporally escalating pattern (Chartrand et al. 2008; Fitzsimons et al. 2008).”
• A Goal-Based Model of Product Evaluation and Choice (2012, background): “In addition, goal activation has been linked to persistence in pursuing a goal (Fitzsimons et al. 2008; Koo and Fishbach 2010; Laran et al. 2008; Shah and Kruglanski 2002; Zhang et al. 2011).”
• Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty (2015, background): “Other studies (Fitzsimons et al, 2008; Aggarwal and McGill, 2012) further supported the notion that consumers can anthropomorphize branded products based on self-brand congruity, beyond external appearance, by finding that individuals primed with self-congruent brands interact with these brands in…”
• The Dark Side of Creativity (2015, background): “For instance, Fitzsimons, Chartrand, and Fitzsimons (2008) found that participants primed with Apple logos (i.e., the logos of a company commonly associated with creativity and innovation) behaved more creatively on subsequent tasks as compared to participants primed with IBM logos and control…”
• Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience (2016, background): “Prior research has shown that goal-directed by guest on N ovem ber 29, 2016 http://jcr.oxfordjournals.org/ D ow nloaded from activity in one situation can influence subsequent behavior in an unrelated domain (Fitzsimons et al. 2008; Wyer et al. 2012).”
• "So cute I could eat it up": : Priming effects of cute products on indulgent consumption (2014, background): “This leads to an increased likelihood of consumers engaging in the corresponding indulgent behavior (Dijksterhuis and Bargh 2001; Fitzsimons et al. 2008).”
• Do Green Products Make Us Better People? (2010, unknown): “Fitzsimons, Chartrand, and Fitzsimons (2008), for instance, showed that exposure to the Apple logo increased creativity.”
• The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression (2016, background): “Previous research has found that exposure to a brand strongly associated with specific knowledge structures impacts subsequent consumer behavior (e.g., Fitzsimons, Chartrand, and Fitzsimons 2008).”