Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences

By Darren W. Dahl, C. Moreau. 2007

365 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/d3ddaaf80ad4072f750949c42319f7dd5dc1e0f9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Meng Zhu
2. Michael I. Norton
3. Melanie Rudd
4. A. P. Mcgraw
5. T. Falk
6. R. Mehta
7. R. Harrison
8. A. Barsky

In Marketing

1. Nikolaus Franke
2. Dan Ariely
3. Martin Schreier
4. Daniel Mochon
5. Ruth Mugge
6. Jan Schoormans
7. Hendrik N. J. Schifferstein
8. Michael I. Norton

Citations in the corpus

• Mixed methods designs in marketing research (2011, background): “Dahl and Moreau (2007) also employed an embedded design in their study to understand motivations and enjoyment in creative activities.”
• Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation (2018, background): “By showing that awe increases experiential creation desires by heightening people’s openness to learning, our research also connects to work that has sought to understand why consumers engage in creation-oriented tasks (Dahl and Moreau 2007; Mochon, Norton, and Ariely 2012; Moreau and Herd 2010).”
• Ten years of value cocreation: An integrative review (2016, background): “Füller et al. (2011) aim to assess such experiential dimensions and identify three underlying dimensions (Dahl and Moreau, 2007): autonomy, feelings of competence, and intrinsic enjoyment derived from the experience.”
• Bolstering and restoring feelings of competence via the IKEA effect (2012, background): “Finally, customers may derive utility from participating in the design process because they find it to be enjoyable (Csikszentmihalyi, 1990; Dahl & Moreau, 2007; Dellaert & Stremersch, 2005; Franke & Schreier, 2010).”
• Value co-creation: concept and measurement (2014, background): “As VCC considers customers endogenous to the process, it encompasses more than co-production, self-design, selfservice, creativity, and new product development (Dahl and Moreau 2007; Moreau and Herd 2010).”
• Consumers and Artificial Intelligence: An Experiential Perspective (2020, neutral): “Self-efficacy is an antecedent of personal control (Bandura 1977), and it is heightened when individuals are actively engaged in creative tasks (Dahl and Moreau 2007; Norton, Mochon, and Ariely 2012).”
• The "I Designed It Myself" Effect in Mass Customization (2010, background): “Many companies are considering shifting product design tasks to the customer by adopting MC technologies that allow customers to design products themselves (Dellaert and Stremersch 2005, Randall et al. 2007, Simonson 2005, Thomke and von Hippel 2002, von Hippel and Katz 2002). The question of which ”
• Humor, Comedy, and Consumer Behavior (2018, background): “Creative problem solving can help consumers make better decisions, especially when consumers face constraints that inhibit conventional solutions (Burroughs and Mick 2004; Dahl and Moreau 2007; Moreau and Dahl 2005).”
• The dark side of customer co-creation: exploring the consequences of failed co-created services (2015, background): “In a product context, customers cocreate during product development by customizing product functionality (Simonson 2005), design (Franke et al. 2009), or both (e.g., assembly of IKEA furniture) (Dahl and Moraeu 2007).”