Xiaozhu Li

Sociology and Political Science · 2018

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 25 citations into it
• Marketing — 16 citations into it
• Literature and Literary Theory — 13 citations into it
• Gender Studies — 5 citations into it

Whom Xiaozhu Li trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jing Wang
2. Jennifer Edson Escalas
3. Bobby J. Calder
4. June Cotte

Papers from Xiaozhu Li's perspective

Ordered by how strongly the researchers Xiaozhu Li trusts endorse each paper. Same corpus, a different order for every researcher.

1. Media Transportation and Advertising
2. IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion
3. Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
4. Social influence: compliance and conformity. (Annual Review of Psychology)
5. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
6. Social Networks, Personalized Advertising, and Privacy Controls
7. Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response
8. Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (Journal of Advertising Research)
9. The Deceptiveness of Sponsored News Articles
10. Who “Likes” You … and Why? A Typology of Facebook Fans (Journal of Advertising Research)

Their papers

• Narrative Transportation and Paratextual Features of Social Media in Viral Advertising (2018) — 113 citations