Visual and verbal processing strategies in comprehension and judgment

By R. Wyer, Iris Hung, Yuwei Jiang. 2008

167 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology

View Paper: https://www.semanticscholar.org/paper/aca48c9f940f5ee211399ce131adb53d8ab96641

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Aradhna Krishna
2. Jaideep Sengupta
3. Dengfeng Yan
4. Jiewen Hong
5. Yixia Sun
6. Wan Yang
7. Yuansi Hou
8. M. Morrin

Citations in the corpus

• Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory (2010, background): “We move beyond a focus on verbal and visual information (Wyer et al., 2008a,b) and introduce a third cue, scent.”
• Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (2017, background): “Previous research shows that the effectiveness of visual product representations depends on individual preferences for visual versus verbal processing (Wyer et al. 2008).”
• An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “Yorkston and Menon (2004) show that Frosh brand ice cream sounds more creamy than a Frish brand ice cream (see also Klink, 2000).”
• The power of sensory marketing in advertising (2016, background): “improve verbal memory (as also shown by previous research [27]) and that scent makes this effect even stronger.”
• Public Perceptions of the Justifiability of Police Shootings: The Role of Body Cameras in a Pre- and Post-Ferguson Experiment (2016, unknown): “For decades, it has been postulated that the processing of visual images is similar to the processing of direct experiences (Wyer, Hung, & Jiang, 2008), leading one scholar to state that “in response to the increasing stress placed on our legal system in general . . . , numerous legal professionals…”
• Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments (2016, background): “…evidence testifying to the importance of people’s chronic processing style in understanding how visual marketing information is processed and its consequent effects on consumer decision making (Bloch, Brunel, and Arnold 2003; Childers et al. 1985; Peck and Childers 2003; Wyer et al. 2008).”
• Imagery Fluency and Narrative Advertising Effects (2013, background): “In terms of imagery generation, prior research also suggests that people construct mental images of verbal descriptions using episodic models that they have encountered previously and stored in their memories (Wyer, Hung, and Jiang 2008).”
• Do pictures help? The effects of pictures and food names on menu evaluations (2017, methodology): “According to Wyer et al. (2008), the mixed result of adding pictures to verbal information could also be due to differences in individuals’ information processing styles, which chronically influence the integration of visual and verbal information.”
• Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode (2016, methodology): “Thus visual and verbal processing have explicitly been described as being two “alternative strategies” (Wyer et al. 2008, 244): that is, the more an individual relies on one, the less likely that the other will be used.”
• Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of "green" products (2012, background): “In particular, this framework is well suited to theorizing about processing of mixed information (Adaval et al., 2007; Wyer et al., 2008).”