Narrative, transportation and advertising

By Jean M. Brechman, Scott C. Purvis. 2015

121 citations recorded by the source corpus.

Subfields: Communication, Gender Studies, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/e531be58a98a29687ca7eee501f87ee137fd3add

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. V. Pitardi

In Gender Studies

1. V. Pitardi
2. Laurence Dessart
3. S. Sanz‐Blas
4. Daniela Buzova
5. Sameer Hosany

In Literature and Literary Theory

1. V. Pitardi
2. Laurence Dessart
3. S. Sanz‐Blas
4. Daniela Buzova
5. Sameer Hosany

Citations in the corpus

• How stories generate consumer engagement: An exploratory study (2019, background): “the sense of authenticity leading to a change in attitude and intentions (Lundqvist et al., 2013; Brechman and Purvis, 2015).”
• The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, background): “Studies also emphasize the critical role of imagination abilities in explaining individuals’ differences in receptivity and response to media persuasion (Brechman and Purvis 2015; Green et al. 2008; LaMarre and Landreville 2009).”