Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews

By Xianghua Lu, Sulin Ba, Lihua Huang, Yue Feng. Information systems research, 2013

304 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/84e9d72abe7a07967b7f9366b047fb33916d7b39

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Markus Schuckert
2. R. Law
3. Xianwei Liu
4. Konstantina Tsiakali

In Sociology and Political Science

1. Markus Schuckert
2. Xianwei Liu
3. R. Law
4. Haiyan Song
5. Gang Li
6. Dimitrios Buhalis
7. Fiona X. Yang
8. Cheng-Hua Wang

Citations in the corpus

• Hospitality and Tourism Online Reviews: Recent Trends and Future Directions (2015, background): “For example, some studies only used hotels in one city (e.g. Lu et al. (2013) only focused on restaurants in Shanghai), and the other studies focused on a few hundred respondents (e.g., Mauri & Minazzi (2013) only used 349 respondents).”