“Yes, but this Other One Looks Better/Works Better”: How do Consumers Respond to Trade-offs Between Sustainability and Other Valued Attributes?

By M. Luchs, M. Kumar. Journal of Business Ethics, 2015

171 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/3c87d16fcbfdad6102a1f53b9f5f2dccf6ee0a96