Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace

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Do private labels increase retailer bargaining power? (2010, methodology): “This model has considerable empirical support in the literature (e.g., Sudhir 2001a,b; Besanko et al. 2003; Villas-Boas and Zhao 2005).4 Given that the manufacturer moves first, the game can be solved by backward induction solving first for the retailer price and then the manufacturer price.”
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel (2008, methodology): “Our interpretation of the generalized Nash bargaining model follows the theoretical papers by Iyer & Villas-Boas (2003) and Dukes et al.”
Empirical Evidence on the Role of Nonlinear Wholesale Pricing and Vertical Restraints on Cost Pass-Through (2009, unknown): “(2006), Villas-Boas and Zhao (2005) , Villas-Boas (2007), and Villas-Boas (2009).”
Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand? (2015, methodology): “Using a similar approach, Villas-Boas and Zhao (2005) ﬁnd small but statistically signiﬁcant deviations from the MS model.”