Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising

By Chingching Chang. 2014

93 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Social Psychology

View Paper: https://www.semanticscholar.org/paper/e68dc98866f80766966b43fe357fd31f98324b2e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Huiling Huang
2. Stephanie Q. Liu
3. Karolien Poels
4. S. Dewitte

In Social Psychology

1. Huiling Huang
2. Stephanie Q. Liu
3. Karolien Poels
4. S. Dewitte

Citations in the corpus

• “Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? (2020, methodology): “The manipulation of message framing and typeface were checked through a recallbased method (Chang, 2014; Huang et al., 2020; Grau and Folse, 2007; Liu et al., 2018).”
• The Role of Emotions in Advertising: A Call to Action (2019, background): “In this context, Chang (2014) showed that guilt-inducing ads aimed at promoting donation behavior had a larger effect on donation intentions when the ad context highlighted the egoistic benefits for the giver as compared to the receiver.”