The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

By Jörg Matthes, Anke Wonneberger. 2014

271 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/539302bed6fe9bd43fbec0572a3d17b4b4587b5e

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In Management, Monitoring, Policy and Law

In Marketing

Citations in the corpus

Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers (2021, background): “Future research should address these presumptions and include individual characteristics that might be detrimental to persuasion, such as green scepticism or levels of perceived self-efficacy (e.g., Ashford, Edmunds, and French 2010; Matthes and Wonneberger 2014).”
Gray Shades of Green: Causes and Consequences of Green Skepticism (2017, result): “For example, prior studies have examined the role of skepticism in the context of advertising in general (e.g., Hardesty et al., 2002; Obermiller et al., 2005) and green advertising in particular (e.g., Do Paço and Reis, 2012; Matthes and Wonneberger, 2014).”
Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It (2017, methodology): “…2014; Kareklas, Carlson, and Muehling 2014; Prendergast, Liu, and Poon 2009), traditional MTMM (e.g., Kim, Han, and Yoon 2010), CFA including a latent method factor (e.g., Matthes and Wonneberger 2014; Okazaki, Mueller, and Diehl 2013), and L&W-MVT (e.g., Bergkvist, Eiderb€ack, and Palombo 2012).”
The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising (2018, background): “Instead, environmental involvement might be highly correlated with such feelings as loving nature and being one with nature (Hartmann et al., 2013; Matthes & Wonneberger, 2014).”
Using descriptive norm appeals effectively to promote green behavior (2018, background): “This notion is all the more critical in a context of widespread greenwashing and growing skepticism about environmental claims (Matthes & Wonneberger, 2014).”
Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018, background): “…not inherently more skeptical of advertising for environmentally friendly products, especially when ads feature emotionally appealing images of nature (see Hartmann, Apaolaza, and Eisend 2016; Huddy and Gunnthorsdottir 2000; Matthes and Wonneberger 2014; Schmuck et al. 2017; Tucker et al. 2012).”
Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude (2020, background): “Green consumerism is the preference of customers for pro-environmental products [9].”