Consumers' green involvement and the persuasive effects of emotional versus functional ads

By Jörg Matthes, Anke Wonneberger, Desirée Schmuck. 2014

289 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/4fa5ee22b5f0c3071a85c4600d5be8742a5904a9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. Brigitte Naderer
2. Desirée Schmuck
3. Maren Beaufort
4. Jörg Matthes

In Marketing

1. Brigitte Naderer
2. Desirée Schmuck
3. P. Huddleston
4. Maren Beaufort
5. Mikyeung Bae
6. L. Sage
7. B. Behe
8. Jörg Matthes

Citations in the corpus

• The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising (2018, background): “However, in contrast to the study by Matthes et al. (2014), which used a variety of detailed environmental arguments in the functional condition, the functional appeal in the present study consisted of a simple claim, specifically a wellknown green eco-seal, which did not require high processing…”
• The effect of involvement on visual attention and product choice (2015, background): “Some researchers have shown convincing evidence to support these core ideas of ELM (Batra and Ray, 1986; Celsi and Olson, 1988; Park 1995; Park et al., 2007; Breugelmans and Campo, 2011; Matthes et al., 2013).”