Maren Beaufort

Marketing · 2018

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Maren Beaufort trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Patrick Hartmann

Papers from Maren Beaufort's perspective

Ordered by how strongly the researchers Maren Beaufort trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Feeling Ambivalent About Going Green
  2. Computational procedures for probing interactions in OLS and logistic regression: SPSS and SAS implementations (Behavior Research Methods)
  3. Green branding effects on attitude: functional versus emotional positioning strategies
  4. Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern
  5. Consumers' green involvement and the persuasive effects of emotional versus functional ads
  6. The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising
  7. Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
  8. Green advertising revisited
  9. Virtual Nature Experiences as Emotional Benefits in Green Product Consumption
  10. The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

Their papers