The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising

By Sigal Segev, Juliana Fernandes, Weirui Wang. 2015

90 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/d29e63acbaa29fdfb6d6eef884a7459804486b9c