Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease

By Alice M. Tybout, B. Sternthal, Prashant Malaviya, Georgios A. Bakamitsos, Se-Bum Park. 2005

104 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity (2012, background): “Research shows that the affect generated by metacognitive experience serves as the primary basis for judgments in some instances and that people are less likely to base their evaluations on process-based affect when relevant knowledge is inaccessible (Tybout et al. 2005).”
The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments (2010, background): “…documented in prior literature include the perceived ease with which information relevant to advocacy comes to mind (Menon and Raghubir 2003; Tybout et al. 2005), the fluency with which information is processed (Lee and Aaker 2004; Novemsky et al. 2007), and the subjective experience of…”
Fluency of consumption imagery and the backfire effects of imagery appeals (2005, background): “Furthermore, despite the extensive research on accessibility and fluency effects, still little is known about the conditions under which these metacognitive experiences play a role in guiding judgments (Schwarz 2004; Tybout et al. 2005).”