Consumer Inference: A Review of Processes, Bases, and Judgment Contexts

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The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality (2015, background): “Therefore, how to create customer trust toward a product or brand is a pressing market issue [7].”
You Get What You Pay For? Self-Construal Influences Price-Quality Judgments (2013, background): “The tendency to use cues such as price to judge product quality (the price-quality relation) is one of the core findings in the marketing literature (Kardes, Cronley, et al. 2004; Kardes, Posavac, and Cronley 2004).”
When Shelf-based Scarcity Impacts Consumer Preferences (2011, methodology): “Aside from any direct effect that perceived popularity might have on preferences, it is also likely to lead to other inferences about the available alternatives (Kardes, Posavac, and Cronley 2004).”
Antecedents of consumers’ Halal brand purchase intention: an integrated approach (2018, background): “Since a consumer judgment is usually derived from imperfect otherwise asymmetric information, therefore, consumer’s trust which is regarded as a signal to the consumers may rely directly on perceived quality of products or brands (Kardes et al., 2004).”