Market orientation, brand investment, new service development, market position and performance for service organisations

By S. Matear, B. Gray, Tony C. Garrett. 2004

185 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ea4eeb34a6f06b522f27ed7c2a6b7939f11b102f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. R. P. J. Rajapathirana
2. Yan Hui
3. M. Balakrishnan

In Organizational Behavior and Human Resource Management

1. R. P. J. Rajapathirana
2. Yan Hui
3. M. Balakrishnan
4. Syed Zamberi Ahmad

In Sociology and Political Science

1. R. P. J. Rajapathirana
2. Yan Hui

Citations in the corpus

• Dubai – a star in the east: A case study in strategic destination branding (2008, background): “How does a destination stand out, attract its target customer and generate sufficient earnings to ensure its economy grows? Classical marketing points to successful branding strategies (Fan, 2006; Matear et al., 2004 ).”
• Relationship between innovation capability, innovation type, and firm performance (2017, methodology): “The six indicators have been adopted based on the existing literature mainly by research of Narver and Slater (1990) and Matear et al. (2004).”