The role of predevelopment activities in the relationship between market orientation and performance

By Fred Langerak, Erik Jan Hultink, H. Robben. 2004

136 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b39f1cfa9a93fde95afbee1ce5f6069772d37604

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Regina C. McNally
2. M. B. Akdeniz
3. Roger J. Calantone
4. Harry Bouwman

In Marketing

1. Regina C. McNally
2. Mohammad-Ali Latifi
3. Shahrokh Nikou
4. M. B. Akdeniz
5. Roger J. Calantone
6. Harry Bouwman

In Strategy and Management

1. Mohammad-Ali Latifi
2. Shahrokh Nikou
3. Roger J. Calantone
4. Harry Bouwman
5. Stephan M. Wagner

Citations in the corpus

• New product development processes and new product profitability: Exploring the mediating role of speed to market and product quality (2011, background): “Specifically, proficiency in front-end activities is positively associated with new product financial performance (Langerak, Hultink, and Robben, 2004a), while development, testing, and commercialization phase proficiency raises product quality and profitability, assuming competent marketing skills…”
• Business model innovation and firm performance: Exploring causal mechanisms in SMEs (2021, background): “These questions were included to ensure that the firms actually were involved in BMI (Langerak et al., 2004).”