Understanding digital content marketing

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The usage of digital marketing channels in SMEs (2015, background): “It has been stated that post-internet branding is about ‘soft selling’, co-creating value and managing customer relationships not attempting to directly drive sales (Hennig-Thurau et al., 2010; Rowley, 2008).”
Business to business digital content marketing: Marketers’ perceptions of best practice (2014, methodology): “All of the major seminal works in this area are essentially theoretical (Bradley, et al, 2012; Koiso-Kanttila, 2004; Rowley, 2008).”
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2019, background): “DCM, which has been defined as “ the management process responsible for identifying, anticipating, and satisfying customer requirements profitably ” through relevant digital content (Rowley 2008, p. 522), is thus heralded as an important relationship marketing tool.”