What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response

By M. Forehand, Rohit Deshpandé. 2001

414 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/79bdfc098a8c61d5a165b1e0e2cc8952c884aa99

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Citations in the corpus

The self-importance of moral identity. (2002, result): “Similar effects were demonstrated in another study in which the salience of ethnic identity was found to affect informal self-descriptions (McGuire et al., 1978; see also Forehand & Deshpandé, 2001; Forehand et al., in press; Grier & Deshpandé, 2001).”
Categorization theory and research in consumer psychology: category representation and category-based inference (2008, methodology): “Morrin (1999), for example, used a priming and response time methodology to investigate what impact brand extensions had on the accessibility of parent brand associations (see also e.g., Pech mann & Knight, 2002; Grewal et al., 1997; Forehand & Deshpande, 2001).”
Feeling Like My Self: Emotion Profiles and Social Identity (2013, background): “Sadness results from experiences of loss that cannot be avoided (Frijda 1986).”
Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition (2004, methodology): “For example, research on consumer distinctiveness and ethnic self-awareness (Forehand & Deshpande, 2001; Grier & Deshpande, 2001) has examined the effect of spokesperson ethnicity and other ethnic primes on brand attitudes and persuasion.”
Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior (2009, neutral): “For example, Latinos have been found to prefer detergents associated with a same ethnicity spokesperson — but only if they are minorities in their town, not otherwise (Deshpande and Stayman, 1994; Forehand & Deshpande, 2001).”
Social Identity Salience: Effects on Identity-Based Brand Choices of Hispanic Consumers (2010, background): “Forehand and Deshpande (2001) argued and demonstrated that apart from explicit situational cues, contextual and stimulus cues, such as cues in the advertising context, can also influence ethnic self-awareness in the absence of overt (or explicit) processing of information.”
Social identity threat and consumer preferences (2009, background): “For example, priming (Forehand & Deshpandé, 2001) and social distinctiveness (Deshpande & Stayman, 1994; Grier &Deshpandé, 2001;Wooten, 1995) can activate a particular aspect of social identity, leading to congruent consumer attitudes and behaviors.”