Social Identity Salience: Effects on Identity-Based Brand Choices of Hispanic Consumers

By Veena Chattaraman, Sharron J. Lennon, N. Rudd. 2010

95 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ea4f1cc30d76e21bc8c51fe88280d34249b445ae