Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition

By Frederic Brunel, Brian C. Tietje, A. Greenwald. 2004

332 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/b739d2c74abadafa0969d432b939fc0f43009168

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Citations in the corpus

Who’s messing with my mind? (2008, background): “This research suggests that implicit consumer attitudes have validity, enhance the predictability of behaviour over and above that provided by explicit attitudes, and are distinct from explicit attitudes (e.g. Maison et al. 2001; Brunel et al. 2004; Maison et al. 2004; Friese et al. 2006).”
Overcoming the illusion of will and self‐fabrication: Going beyond naïve subjective personal introspection to an unconscious/conscious theory of behavior explanation (2006, background): “Brunel et al. (2004) conclude, Consumers associative brand networks may include concepts and associations that a consumer either cannot or will not report [to others or themselves], but which may surface through the IAT.”
The IAT as a predictor of food choice: The case of fruits versus snacks (2007, background): “In this view, the correlation between implicit and explicit measures is in some sense irrelevant: Implicit and explicit measures may therefore complement each other in predicting behaviour (Perugini, 2005a , Study 1; Brunel, Tietje, & Greenwald, 2004 ; Maison, Greenwald, & Bruin, 2004 ).”
Implicit and Explicit Occupational Gender Stereotypes (2006, background): “Others include inaccuracy in explicit self-reports due to impression management considerations or due to errors of introspection (Brunel et al., 2004).”
A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment (2006, background): “Greenwald and his colleagues (Brunel, Tietje, and Greenwald 2004; Greenwald and Banaji 1995; Greenwald, McGhee, and Schwartz 1998) developed an implicit measurement procedure (the IAT) in which slow keypad responses to pairings of evaluatively charged words and category-identifying words (where the…”
Predicting the Vote: Implicit Attitudes as Predictors of the Future Behavior of Decided and Undecided Voters (2008, background): “The IAT is considered as a reliable measure of implicit associations, and it proved its predictive validity in several domains like consumer (Brunel et al., 2004) or nonverbal behaviors (McConnell & Leibold, 2001).”
Religious Appeals and Implicit Attitudes (2011, background): “…are capturing implicit processes based on theorizing, low correlations between implicit and explicit measures, other measures that demonstrate the subjects’ lack of awareness, and independent explanatory power for a relevant behavior (Brunel et al., 2004; Dovidio et al., 2002; Maison et al., 2004).”