Rohit Deshpandé
Sociology and Political Science · 2001–2013
A researcher in the Science corpus: 5 papers; trusts 9 researchers and is trusted by 22 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 12 citations into it; #2,574 of 22,756 by trust here, #3,261 by citations
- Social Psychology — 11 citations into it; #4,015 of 15,694 by trust here, #4,654 by citations
- Marketing — 6 citations into it; #635 of 6,289 by trust here, #586 by citations
Whom Rohit Deshpandé trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Rohit Deshpandé overall
- Americus Reed
- Frederic Brunel
- Karl Aquino
- C. Camarero
- Kevin Zheng Zhou
- K. White
- B. Loken
- Brian C. Tietje
- Silvia Knobloch-Westerwick
- Robert Heiser
Papers from Rohit Deshpandé's perspective
Ordered by how strongly the researchers Rohit Deshpandé trusts endorse each paper. Same corpus, a different order for every researcher.
- Principles of Categorization
- Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
- Anticipation of Increasing Monetary Reward Selectively Recruits Nucleus Accumbens (Journal of Neuroscience)
- Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes
- The Dishonesty of Honest People: A Theory of Self-Concept Maintenance
- Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion
- A comparison of methods to test mediation and other intervening variable effects. (Psychological methods)
- Psychology and Consumer Culture: The Struggle for a Good Life in a Materialistic World.
- Consumer Choice between Hedonic and Utilitarian Goods
- Neural correlates of behavioral preference for culturally familiar drinks. (Neuron)
Their papers
- Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion (2001) — 312 citations
- What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response (2001) — 414 citations
- Sweatshop Labor Is Wrong Unless the Shoes Are Cute: Cognition Can Both Hurt and Help Motivated Moral Reasoning (2013) — 146 citations
- AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE (2003) — 138 citations
- ORGANIZATIONAL CULTURE, MARKET ORIENTATION, INNOVATIVENESS, AND FIRM PERFORMANCE: AN INTERNATIONAL RESEARCH ODYSSEY (2004) — 615 citations