A content analysis study of the use of celebrity endorsers in magazine advertising

By George E. Belch, Michael A. Belch. 2013

135 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a18ac5c8d7942a95f2792ded7c692ee14b0f861d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Kris Qiang Zhou
2. L. Bergkvist

In Marketing

1. Kris Qiang Zhou
2. L. Bergkvist
3. J. Graafland
4. S. van der Linden

In Sociology and Political Science

1. Kris Qiang Zhou
2. L. Bergkvist
3. S. van der Linden
4. J. Graafland

Citations in the corpus

• Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth (2019, unknown): “They represent credible sources given that they have expertise in a particular area or field (Belch and Belch 2013) and they have a large amount of weak and strong connections which build their social capital.”
• Celebrity endorsements: a literature review and research agenda (2016, background): “Recently, a celebrity prevalence study of US magazine ads found that celebrities were used in 10% of all ads (Belch and Belch 2013).”