Marcela Moraes

Marketing · 2019

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Marcela Moraes trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. R. Batra
  2. David C. Giles
  3. P. Homer
  4. Matthew Thomson
  5. A. Bandura
  6. Jonathan Cohen
  7. Alan M. Rubin
  8. Kineta Hung
  9. Diana Onu
  10. Jean M. Twenge

Papers from Marcela Moraes's perspective

Ordered by how strongly the researchers Marcela Moraes trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Social Cognitive Theory of Mass Communication
  2. Impact of Motivation, Attraction, and Parasocial Interaction on Talk Radio listening
  3. Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
  4. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
  5. The Situational Impact of Brand Image Beliefs
  6. Admirer-celebrity relationships among young adults : Explaining perceptions of celebrity influence on identity
  7. Parasocial Interaction: A Review of the Literature and a Model for Future Research
  8. Witnessing excellence in action: the ‘other-praising’ emotions of elevation, gratitude, and admiration (Journal of Positive Psychology)
  9. Twitter as a way for celebrities to communicate with fans: Implications for the study of parasocial interaction.
  10. Viewer Aggression and Homophily, Identification, and Parasocial Relationships With Television Characters

Their papers