Goal Orientation and Consumer Preference for the Status Quo

By A. Chernev. 2004

318 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/730d56f457db4c01db6ef7cd654cca555e4d0ecd

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Citations in the corpus

The marketplace of ideology: “Elective affinities” in political psychology and their implications for consumer behavior (2017, background): “, Chernev, 2004; Hartman, Doane, & Woo, 1991; Kim & Kankanhalli, 2009). This voluminous literature has yet to incorporate ideological factors—such as political conservatism, traditionalism, acceptance of inequality, and system justification motivation—which means that an opportunity exists to addres”
Relating badly to brands (2013, result): “Although the evidence consistently supports the claim that approaching the positive and avoiding the negative impacts consumer behavior distinctly (Aaker & Lee, 2001; Chernev, 2004), a single Attachment–Aversion construct sets these fundamental differences aside.”
Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives (2010, unknown): “In contrast, prevention-focused individuals tend to prefer status quo options (Chernev 2004), make more conservative investments (Zhou and Pham 2004), and be more skeptical of manip-ulative persuasion attempts (Kirmani and Zhu 2007).”
When does electronic word-of-mouth matter? A study of consumer product reviews☆ (2010, background): “Numerous prior studies show that different self-regulatory systems can generate biases in consumers' perceptions (e.g., Aaker and Lee, 2001; Chernev, 2004; Kim, 2006; Lee andAaker, 2000, 2004; PhamandAvnet, 2004; Poels andDewitte, 2007; Yeo and Park, 2006).”
The Loss of Loss Aversion: Will It Loom Larger Than Its Gain? (2018, unknown): “For example, Chernev (2004) found that goal orientation affected the degree of the status quo bias, and speculated that some factors “could potentially override loss aversion effects” (p. 564).”
A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality (2010, background): “That is, a preference for status quo tends to be stronger among collectivists as they seek to minimize potential losses that are important to them (Chernev 2004; Higgins 1998).”