When does electronic word-of-mouth matter? A study of consumer product reviews☆
By Jason Q. Zhang, Georgiana Craciun, Dongwoo Shin. 2010
591 citations recorded by the source corpus.
Subfields: Applied Psychology, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/2134e1f0359494a553c0868968f5f9cb0e7ec8d8
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Applied Psychology
In Marketing
- Luis Vicente Casaló
- Carlos Flavián
- Ewa Maslowska
- Pradeep Racherla
- Chris Evans
- Han Zhang
- Edward C. Malthouse
- Miguel Guinaliu
In Sociology and Political Science
- Luis Vicente Casaló
- Carlos Flavián
- Miguel Guinaliu
- Ewa Maslowska
- Pradeep Racherla
- Chris Evans
- Han Zhang
- Edward C. Malthouse
Citations in the corpus
- Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories (2012, background): “…result should be interpreted with caution because it may be an artifact of several unknown variables, including the consumer’s pre-WOM brand affinity, consumption goals (Zhang et al. 2010) and the extent of the deviation of a specific reviewer’s rating from all other ratings for a given product.”
- Avoiding the dark side of positive online consumer reviews: Enhancing reviews' usefulness for high risk-averse travelers (2015, background): “Regulatory-focus theory suggests negative reviews are more persuasive when consumers aim to avoid negative end-states (Higgins, 1997; Zhang, Craciun, and Shin, 2010).”
- The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption (2016, background): “The influence of eWOM on consumers' purchase intentions has long been known by researchers (Bickart& Schindler, 2001; Chan& Ngai, 2011; Kumar & Benbasat, 2006; Park et al., 2007; Zhang et al., 2010).”
- Research Note - When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth (2015, background): “Although some studies have found that negative reviews are considered more helpful under certain circumstances (e.g., Sen and Lerman 2007, Zhang et al. 2010), accumulating empirical evidence suggests the opposite (Mudambi and Schuff 2010, Pan and Zhang 2011, Scholz and Dorner 2013).”