The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

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Individual-level loss aversion in riskless and risky choices (2022, background): “Finally, the evidence of loss aversion that we report in this paper and in Mrkva et al. (2020) reject the idea that loss aversion is a ‘‘fallacy’’ (Gal, 2018).”
The Bias Bias in Behavioral Economics (2018, result): “For instance, loss aversion is often presented as a truism; in contrast, a review of the literature concluded that the “evidence does not support that losses, on balance, tend to be any more impactful than gains” (Gal and Rucker, 2018).”