A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality

By James Agarwal, Naresh K. Malhotra, Ruth N. Bolton. 2010

122 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/0184f7473e639880fa796ee592cca03eeab92d19