Missing the Mark

By Brittany R. L. Duff, Ronald J. Faber. 2011

100 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/df5ad22233ec7b18b8fde0587fb53dd8325782d8

How researchers see this paper

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In Marketing

1. Brittany R. L. Duff

In Sociology and Political Science

1. Brittany R. L. Duff

Citations in the corpus

• Doing It All: An Exploratory Study of Predictors of Media Multitasking (2014, background): “Advertising is frequently irrelevant to the specific media content in which it appears, and ads have been conceptualized in the advertising literature as “distractors” when they are irrelevant to the audience goal (e.g., Duff and Faber 2011).”