The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements

By Paul D. Bolls, Annie Lang, Robert F. Potter. Communication Research, 2001

389 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/87053951c6e9215a309bda0a011c7bc5d1f3c437

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In Experimental and Cognitive Psychology

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Citations in the corpus

Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI (2013, background): “Indeed, advertising research has suggested that emotionally arousing ads have a memory advantage (see Aaker, Stayman, and Hagerty 1986; Bolls, Lang, and Porter 2001; Friestad and Thorson 1993; Thorson and Friestad 1989).”
Media and Emotions (2005, background): “Bolls, Lang, and Potter (2001) found that listeners were more aroused during positively emotionally loaded radio commercials than during negatively loaded commercials and could remember the positive commercials better than the negative ones.”
Effects of Music on Physiological Arousal: Explorations into Tempo and Genre (2007, methodology): “They are both accepted as indications of the activation of the autonomic nervous system (Hopkins & Fletcher, 1994) and have been used as operational definitions in a variety of media-related experiments (Bolls et al., 2001; Detenber, Simmons, & Bennet, 1998; Potter et al., 2006).”
Contributions of Psychophysiology to Media Research: Review and Recommendations (2004, background): “Several media studies have confirmed that tonic HR is slower during media messages (e.g., 60-sec radio advertisements, television messages) that would be expected to elicit increased attention compared to messages expected to elicit less attention (e.g., Bolls et al., 2001; A. Lang et al., 2000).”
The Effects of Auditory Structural Complexity on Attitudes, Attention, Arousal, and Memory (2006, background): “Results have shown that self-report data may 400 POTTER AND CHOI diverge from how the body actually responds (A. Lang et al., 1999; Potter, Cummins, Lee, Choi, & Sparks, 2004) for reasons ranging from lack of selfawareness to social biases (Bolls et al., 2001; Stern, Ray, & Quigley, 2001).”
Attention, emotions and cause-related marketing effectiveness (2015, positive): “Electrodermal activity (EDA) is a well-established measure of emotional arousal (Kroeber-Riel, 1979) used both in the guilt-detection polygraph monitoring (Elaad, 2009) and in marketing research (Bolls et al. , 2001; Groeppel-Klein and Baun, 2001; Wang and Minor, 2008).”
Biometric Measures for Interactive Advertising Research (2011, methodology): “In advertising research, measurement of SC is scarce, though some researchers, while testing other emotion measures, have used SC as a validation tool (Aaker, Stayman, and Hagerty 1986; Bolls et al. 2001).”
Current and potential methods for measuring emotion in tourism experiences: a review (2015, methodology): “Electro-dermal activity has been utilized to monitor human’s attention (Bolls, Muehling, & Yoon, 2003), the arousal dimension of emotion (Bolls et al., 2001; GroeppelKlein & Baun, 2001; Kappeler-Setz et al., 2013) and warmth (Aaker, Stayman, & Hagerty, 1986; Abeele & MacLachlan, 1994).”
A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising (2018, background): “Several researchers have criticized the use of FACS for capturing individuals’ emotions, as FACS is only suitable for capturing intense facial expressions and cannot detect minor variances in facial muscle movement (Bolls, Lang, and Potter 2001; Ravaja 2004; Poels and Dewitte 2006).”
Using skin conductance and facial electromyography to measure emotional responses to tourism advertising (2018, background): “Given the collection of physiological data is time-consuming and complex, resulting in what can be an onerous task for participants, small samples are common in studies involving psychophysiological techniques and are not intended to be representative (Bolls et al., 2001; Micu & Plummer, 2010; Ohme,”
Emotions in Tourism: Theoretical Designs, Measurements, Analytics, and Interpretations (2020, methodology): “Researchers successfully utilize EMG to measure facial muscle activity (Y. J. Wang and Minor 2008) and support this method’s validity and reliability (Bolls, Lang, and Potter 2001; Hazlett and Hazlett 1999).”