Hui-Yi Lo

Marketing · 2015

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 9 citations into it
• Sociology and Political Science — 9 citations into it
• Literature and Literary Theory — 5 citations into it

Whom Hui-Yi Lo trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Annie Lang

Papers from Hui-Yi Lo's perspective

Ordered by how strongly the researchers Hui-Yi Lo trusts endorse each paper. Same corpus, a different order for every researcher.

1. The limited capacity model of mediated message processing
2. WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
3. A Review of Eye-Tracking Research in Marketing
4. Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences
5. Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
6. BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES
7. The Structure of Value: Accounting for Taste George Mandler
8. Anarchy of effects? Exploring attention to online advertising and multiple outcomes
9. Distinctiveness and memory.
10. ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES

Their papers

• Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements (2015) — 155 citations