The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review

By John G. Wirtz, Johnny V. Sparks, Thais M. Zimbres. 2018

87 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/09b684b5e4cbcc35220f64edc77a68150af70c69

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Alberto Acerbi

Citations in the corpus

• Cognitive attraction and online misinformation (2018, background): “Sexual themes were present in five out of ten of the top-10 ‘fake news’ by Facebook engagement in the same BuzzFeed list (BuzzFeed, 2017) On the other side, perhaps contrary to intuition, the effect of the presence of erotic scenes, nudity, and sexual innuendos for the success of movies (Cerridwen a”